You're here!

We're about to get started on creating a visual identity for your brand that is as unique and impactful as your business. A visual identity holds no weight if it isn't packed with intention, purpose and strategy. Let's get started on the right foot so that your mark and your messaging are clearly woven into every detail from the project start.

Please take your time in filling out the questionnaire below - you might want to type your answers on a pages or word doc first before submitting so no technology issues/failures lose your valuable content.

Business name

Email Address

Where are you located?

We are a...

product-based business

service-based business

product and service-based business

Can you describe your business? What is the nature of the services or products do you provide?

What do you believe makes your offering unique?

This could be your approach/style Your actual packaged offering or product Or filling a specific niche within your location

List 5 adjectives that you would like people to associate with your brand

How would you want your clients or customers to describe you to others?

How would you describe your brand personality using the descriptions below?

Aspirational or realistic? High-end or economical? Conservative or bold? Warm or sleek? Mature or youthful? Energetic or calm? Eclectic or simple?

What values are at the 'heart' of you brand, what does your visual identity need to indisputably reflect about the core of your business?

Who is your ideal client?

Male or Female? Age group? What kind of content do they enjoy/consume? Do they use social media to purchase from you or be more informed by you? Are they on a budget or available to make larger investments? What are the things they struggle with that your product/service solves?

How do you plan to communicate with your ideal client?

Email Newsletters, store-space, facebook, Twitter, Instagram website, blog?

List 5 adjectives that definitely do not describe your brand?

What colours or colour palettes are you thinking of for your new identity and why?

Please insert 3-5 brands that you find inspirational with a word or short description why.

Is it their colour palette, typography, overall feel? Eg. Brand name - calm colour palette

Are there any particular design styles, fonts or characteristics that you would like to avoid and why?

Eg. No script fonts or botanicals

Please feel free to add any details that you feel this questionnaire has not covered in terms of getting an idea of your business, brand aspirations and inspiration for the new visual identity to come.

Please enter your preferred date and time for your free consult and I will respond to let you know if it is available. Kindly note I will need at least 2 working days with your answers before our call.

YYYY

Preferred time (CAT)

Once submitted please also remember to email booking@watercolourheart.com a set of visual references for your identity, these may be in the form of individual image attachements, a moodboard or Pinterest board links.