They understand that it’s time to invest in telling and artfully curating their brand story - why they began, what is at the core and how they can transform the experiences of their clients by doing so.
| Free Consultation | Brand questionnaire | x 2 one-on-one calls|
Mood board | Process + strategy booklet | Canva recorded lesson |
Primary Logo
Secondery Logo
Submarks
Brand Patterns
Colour Palette
Typography styling
Image Style Direction
Illustration/Artwork
Brand Style Guide
Additional design and collateral items available on request during project consultation these may include
Pricing Guidebook
Flodesk Email Template
Additional custom Illustration
Product Packaging & Stationery
Canva Graphics Templates
Product/Service Guidebook
Week 1 - Creative direction
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We begin our journey by analysing the goals, messages and value systems your brand targets. A brand questionnaire structures this process, where I respond with a mood board creation for the look & feel that is to follow. This gives our branding strategy creative and visual direction.
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Deliverables: PDF process booklet document
Week 2-3 Logo concepts & design
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Next, the research and creation phase begins. With insightful and thoughtful care, using the information gathered, I will explore various trajectories for your brand and keep 2-3 concepts of visual identity. With discussion, you can choose a trajectory that we will explore deeper and expand on.
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Deliverables: PDF booklet - Logos Concepts
Week 3-4 Refining design & submarks
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Things really begin to shape up here! We explore your chosen trajectory and and enliven it with colours, typography, patterns and illustration. We are almost at the finish line to reaching your unique new brand identity.
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Deliverables: PDF booklet - Refinements
Week 4-5 collateral & file delivery
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You’ve fallen in love and we’ve tweaked every detail to a brand that plays effortlessly to the beat of your drum. We validate your approval, prep files for delivery and discuss how to use your brand identity in a cohesive and impactful way. Your brand tool box is full and you’re ready to launch into the next exciting phase of your business and brand story.
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Deliverables: Style guide, print & web files
It may vary from one client to another but generally 4 - 5 weeks.
I require a 50% deposit on project start and the remaining 50% when we've completed the project, before sending final files. I am happy to discuss custom payment plans if need be.
Projects spaces fill up pretty quickly, it's always best to book at a minimum of 1 month in advance or pop me a message to see what availability is like.
By the time we are working on the revison sets, we would have covered enough ground together, knowing your business heart with a clear vision that this shouldn't be the case. However, there is always room for us to discuss reasons why this may be and additional time added to your quotation.
While in-person meetings aren't possible I'd love to 'meet' you one screen to another over Skype or Whatsapp to discuss your brand questionnaire, I promise to make it as lovely and personal as if we were sitting across a table from one another!
To benefit from the strength and impact of an artful and dynamic brand identity that tells your story - a logo, on it's own, is not enough. Branding is deeper than aesthetics only - it’s really about speaking directly to your dream client and carving out your unique place in the market with your one-of-a-kind story. I believe in starting where you are with what you have, but saving to invest richly and wisely in your business.
WE MIGHT GO TOGETHER LIKE FRIDA KAHLO’S EYEBROWS IF:
You’re ready to invest in intentional branding to kick the overwhelm to the curb and set yourself up for long-term success
You’re passionate about what you do but need someone to help you de-clutter your thoughts and give you a crystal clear picture of what your brand looks like
You like playful colour palettes, artful patterns and textures. You’re looking for inspired concepts and original illustrations to tell your one-of-a-kind brand story.
You’re ready to collaborate, put in the work and trust the process. Knowing that what you put in now will save you time & energy in the future so you can do what you love.
Still not sure? That’s ok
PAST CLIENT MAGIC
“ It is almost like you were able to climb into my head and just unfold all the clutter into this beautiful design. Really, I am just too proud to let this work represent my business. ”
“ My business would not be where it is or look like it looks if it was not for Jess. Her unbelievable creativity, market knowledge and deep desire to give you exactly what you didn’t even know you needed are what makes working with her an absolute pleasure every time. I cannot recommend her highly enough. ”
Aureum
VISUAL BRAND IDENTITY & PACKAGING DESIGN
"We are in absolute awe of what you have achieved so quickly and so beautifully! All of the patterns you have designed work beautifully together for both our brand & packaging. You have really captured Aureum so elegantly - we couldn't be happier"
Grace Patisserie
VISUAL BRAND IDENTITY DESIGN
" Jess created such an incredible brand kit for my business. She made the process so easy and I enjoyed working with her. Her work has been incredible and I have been in awe of revisions each time. I am very happy with my final result."
Trendlings
VISUAL BRAND IDENTITY. PACKAGING & PRODUCT DESIGN
"I am grateful for Jess's effort and amazing work ethic. I’m looking forward to a long term working relationship between Trendlings & Watercolour heart."
And create a brand identity that tells your story, connects your people & inspires a community that celebrates the magic of what you do!
