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We are about to embark on creating artwork for your business to elevate and amplify a product, idea or offering. Every great project begins with a clear intention, a story or at the very least a concept you are passionate about.

While you don’t have to have all the details perfectly drawn up, I do need an outline to help guide me in filling the picture in before we begin, so your brand and messaging is clearly woven into every detail from project start.

Please take your time in filling out the questionnaire below - you might want to type your answers on a .pages or word doc first before submitting so that no technology/submission issues lose your valuable content.

Business name

Email Address

Location - where is you business based

We are a...

product-based business

service-based business

product and service-based business

Our business operates from...

An online shop/presence

A physical storefront/office

An online shop/presence and physical storefront/office

Can you describe your business? What is the nature of the services or products do you provide?

What do you believe makes your offering unique?

This could be your approach/style Your actual packaged offering or product Or filling a specific niche within your location

List 5 adjectives that people associate with your brand

How would you want your clients or customers to describe you to others?

How would you describe your brand personality using the descriptions below?

Modern or vintage? High-end or economical? Occasional or Every day? Practical or Whimsical? Conservative or bold? Warm or sleek? Mature or youthful? Energetic or calm? Eclectic or simple?

Can you explain more about your project outline and what you are hoping to create? 

E.g I am looking to create two custom patterns for my Autumn range. For one pattern, I’m looking for abstract shapes and for the other pattern, Autumn inspired elements in ink lines. I would like to discuss more in our consultation on what these elements could be.

Do you have a proposed time for the launch of your new product/offering?

Is it seasonal, limited edition or evergreen (available all the time) item/offering?

What quantities/metreage do you intend to use the design for

250 units of physical products (or 250 metres of total length, in case of fabrics, textiles, or wallpapers)

Unlimited number of products or unlimited metres of fabric

What colours or colour palette have you considered for your project?  What feeling do you want the colour palette to convey?

E.g Autumn or earthy tones - brown, rust, olive green, red or burgundy.  The colour palette should feel rich and warm but contemporary.

Are there any particular design styles of illustration or characteristics that you would like to avoid and why?

Eg. No script fonts or botanicals

Who is your ideal client?

Gender specific? Age group? What kind of content do they enjoy/consume? Do they use social media to purchase from you or be more informed by you? Are they on a budget or available to make larger investments?

List 5 adjectives that definitely do not describe your brand?

Please feel free to add any details that you feel this questionnaire has not covered in terms of getting an idea of your business, project aspirations and inspiration for your custom artwork or design

Please enter your preferred date for your free consult and I will respond to let you know if it is available. Kindly note I will need at least 2 working days with your answers before our call.

YYYY

Preferred Time

Once submitted please also remember to email booking@watercolourheart.com a set of visual references for the look & feel of your project, these may be in the form of individual image attachements, a moodboard or Pinterest board links.