The Watercolour Heart way
Brand identity
INCLUDED IN THE PROCESS
| Consultation | Brand questionnaire | Mood board | Process + strategy booklet | | Style + Brand guide |
Final Deliverables
Primary logo
Secondery logo
Submarks
Pattern design
Colour Palette
Typography styling
Business card design
Illustration/ artwork clipart
Style guide
Additional design and collateral items available on request during project consultation
Creative process
what to expect walkthrough
week 1 - Creative direction
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We begin our journey by analysing the goals, messages and value systems your brand targets. A brand questionnaire structures this process, where I respond with a mood board creation for the look & feel that is to follow. This gives our branding strategy creative and visual direction.
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Deliverables: PDF process booklet document
Week 2-3 Logo CONCEPTS & design
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Next the research and creation phase begins. With insightful and thoughtful care, using the information gathered, I will explore various trajectories for your brand and keep 2-3 concepts of visual identity. With discussion you can choose a trajectory that we will explore deeper and expand on.
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Deliverables: PDF booklet - Logos Concepts
Week 3-4 Refining design & submarks
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Things really begin to shape up here! We explore your chosen trajectory and and enliven it with colours, typography, patterns and illustration. We are almost at the finish line to reaching your unique new brand identity.
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Deliverables: PDF booklet - Refinements
Week 4-5 collateral & file delivery
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You’ve fallen in love and we’ve tweaked every detail to a brand that plays effortlessly to the beat of your drum. We validate your approval, prep files for delivery and discuss how to use your brand identity in a cohesive and impactful way. Your brand tool box is full and you’re ready to launch into the next exciting phase of your business and brand story.
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Deliverables: Style guide, print & web files
FAQ
+ How long is the project?
It may vary from one client to another but generally 4 - 5 weeks.
+ What is the payment plan?
I require a 50% deposit on project start and the remaining 50% when we've completed the project, before sending final files. I am happy to discuss custom payment plans if need be.
+ do i need to book?
Projects spaces fill up pretty quickly, it's always best to book at a minimum of 1 month in advance or pop me a message to see what availability is like.
+ IF 2 REVISONS ARE NOT ENOUGH?
By the time we are working on the revison sets, we would have covered enough ground together, knowing your business heart with a clear vision that this shouldn't be the case. However, there is always room for us to discuss reasons why this may be and additional time added to your quotation.
+ CAN WE MEET IN PERSON?
I am based in Cape Town, South Africa so if you're in town - absolutely! Alternatively, I'd love to 'meet' you one screen to another over Skype or Whatsapp to discuss your brand questionnaire.
+ DO YOU DESIGN A LOGO ONLY?
To benefit from the strength and impact of an artful and dynamic brand identity that tells your story - a logo, on it's own, is not enough. Branding is deeper than aesthetics only - it’s really about speaking directly to your dream client and carving out your unique place in the market with your one-of-a-kind story. I believe in startign where you are with what you have, but saving to invest richly and wisely in your business.